Social

Halloween Social Media Campaign

Case Study: Designing Halloween Social Assets

Client: PetLab Co.

Project: Halloween Social Media Promotion

Objective: Create eye-catching social media assets to boost engagement, drive seasonal sales, and strengthen brand presence during the Halloween period.

Challenge

To apply the Halloween visuals across a cohesive set of digital assets that would stand out on social media platforms and encourage conversions without losing sight of the brand's identity.

Solution

The existing key visual created for Halloween had a bold orange and moody blue palette. The assets created for socials utilised this colour palette, keeping the campaign consistent throughout every touch point the customer would interact with. The socials were designed with a focus on:

• Platform-Specific Assets: Tailored designs for Instagram, Facebook, and Stories to maximise impact across different audience touch points.

• Consistent Branding: Incorporating brand colours and fonts alongside Halloween motifs to maintain visual coherence.

• Interactive Elements for Higher Engagement: Seamless carousel posts and animated assets were created using Figma, Photoshop and After Effects.

• Seasonal Visuals: The existing key visual created for Halloween had a bold orange and moody blue palette. Taking this and applying it to digital assets