Marketplace
Amazon asset design, including bespoke infographics.
Case Study: Amazon Asset Design
Client: PetLab Co.
Project: Amazon Marketplace Digital Asset Design
Objective: Create high quality, engaging digital assets for the Amazon marketplace to enhance product listings, improve conversion rates, and support brand consistency.
Challenge
The goal was to increase conversion through visually engaging infographics, clearly communicating the product benefits and managing customers' expectations of results.
Solution
A new set of B content carousel slides and A+ assets were created. Informative infographics were designed to break down the benefits of the ingredients in a clear, easy-to-scan format.
Feature Highlights: Informative graphics that clearly explained key product benefits, ingredients, and usage instructions were designed.
A+ Content Design: Branded imagery and layouts for Amazon's A+ Content section to provide an engaging and informative shopping experience.
Enhanced Product Images: High-resolution product photos with clean, clear backgrounds and multiple angles to build customer trust.
Consistency in Branding: Ensuring colours, typography, and messaging were aligned across all assets to reinforce brand identity.
Compliance with Amazon Guidelines: Designing within Amazon's technical requirements to ensure smooth approval and listing updates.
Bespoke infographics were created for the A+ content.
Results
The integration of infographics into the A+ content led to significant improvements in conversion rates. Key achievements included:
Increase in New Customers: New customers increased by 47% in 8 weeks
Improved Conversion Rates: Average CVR over the test period increased by 12%.
Amazon B content (carousel assets)
Amazon Premium A+ content