Social

Case Study: Social Assets for New Brand Identity

Client: PetLab Co.

Project: Social Media Posts | Templates I Information Design

Objective: To design a cohesive and engaging series of social media posts to showcase PetLab Co.’s ingredients and clinical studies, aligning with the brand’s refreshed visual identity.

Challenge

With the launch of new brand guidelines, there was a need for updated social media assets, which felt both premium and educational. The designs created would inform future posts, so it was essential to create content that the team could adapt with ease.

Solution

I designed two key carousel formats that could serve as long-term templates for the brand:

Ingredients Carousels

• Created seamless transitions between slide for a smooth, scrollable storytelling experience.

• Integrated close-up ingredient photography with product shots, framed within the new brand colour palette and typography.

• Focused on clarity, hierarchy , and balance, allowing the ingredients to take centre stage.

Clinical Studies Carousels:

• Developed a complimentary infographic style layout to highlight research findings and key statistics.

• Used iconography, data visualisation and simplified typography to make make complex information digestible.