E-commerce Assets

Case Study: E-commerce Asset Templates for New Branding

Client: PetLab Co.

Project: Digital Design | E-commerce | Creative Systems

Objective: Translate the newly developed brand guidelines into a cohesive set of carousel assets to be used across all customer touch points.

Challenge

With the launch of updated brand guidelines, the business needed a consistent and scalable way to implement the refreshed identity across all digital customer touchpoints, including the e-commerce website, marketplace platforms, and mobile app. There was a particular need to define how the brand would show up visually in key areas like carousel assets, where pace and volume of updates are high.

Solution

I translated the new brand guidelines into a clear, usable creative framework for the product carousel assets. This included setting up templates, defining layout rules, and establishing guidance on typography, hierarchy, and image treatment. I focused on creating a structure that ensured consistency while supporting ease of use across teams.

Results

The templates and systems I created provided a strong foundation for future asset creation. They enabled faster turnaround times, improved visual consistency across platforms, and supported a more efficient and unified design process across the e-commerce and digital teams.

Dark and light versions were created for full flexibility

Carousel brand assets adapted for marketplace touchpoint, Amazon.

The previous carousel (left) next to the new cleaner re-branded carousel slide (right).

The previous carousel (left) next to the new re-branded carousel slide (right). The newer slide uses the same copy but draws more attention to the ingredient photography and textured feature of the product.