Paid Social

Case Study: Awareness Ad Campaign

Client: Chewy x PetLab Co.

Project: Paid Social Advertising

Objective: To design a suite of digital ads promoting PetLab Co. products on the Chewy marketplace.

Challenge

The goal was to raise awareness, drive traffic to the platform, and visually connect PetLab Co.’s new branding with Chewy’s retail environment. These adverts were created using the Chewy brand guidelines and sent to their brand team for sign off.

Solution

Working with Chewy’s brand guidelines, I focused on creating designs that felt native to the Chewy brand but were distinctively PetLab Co. Key considerations included:

• Incorporating Chewy’s colour palette, fonts and design tone for brand consistency.

• Using PetLab Co. product photography and benefit-led messaging to educate and engage potential customers.

• Establishing a repeatable creative framework for future partnerships and performance marketing.