Case Study: New Product Launch Email
Client: PetLab Co.
Project: Product Launch Email Design
Objective: Create a visually compelling and engaging email to announce the launch of Dental Sticks in the Canadian market, driving awareness and sales.
Challenge
PetLab Co. was introducing its new Dental Sticks to the Canadian market and required a launch email that would effectively showcase the new product! The email needed to be visually engaging and clearly communicate key selling points, encouraging immediate customer action.
Solution
A well-structured email was designed with the following key elements:
Striking Hero Image: A bold, high-quality visual of the Dental Sticks to capture attention instantly and showcase product.
Clear Product Benefits: Concise messaging highlighting how the Dental Sticks support oral health, freshen breath, and promote gum strength.
Strong Call-to-Action: A prominent CTA button directing recipients to shop now.
Brand Cohesion: Consistent use of PetLab’s colour scheme, typography, and imagery to enhance brand recognition.
Mobile-Optimised Layout: Ensuring the design was responsive and visually appealing on all devices.
Desktop version of launch email
Mobile version of launch email