Paid Social Ads
Paid Social Ads
Project: Paid social advertising designed to meet Meta’s increasing emphasis on creative diversity and variation.
Objective: To conceptualise a suite of digital ads, leading the end-to-end creative process including visual direction and copywriting. Leveraging AI tools to support ideation, copy and image creation.
Above shows the US Holiday Sale ads in a portrait aspect ratio. Below the ads are shown cropped in a square 1:1 aspect ratio.
Above are the Black Friday Sale ads.