Key Visuals & Email
Valentine’s Day campaign 2025
Case Study: Key Visuals & Email Design for Valentine's Day Promotion
Client: PetLab Co.
Project: Valentine's Day Promotional Campaign, 2025.
Objective: Increase customer engagement and drive sales through a visually appealing and interactive email marketing campaign.
Challenge
To create a Valentine's Day promotional campaign visual that could be applied to product e-commerce pages and emails. The campaign needed to foster an emotional connection with the audience and forge a strong link between the Valentine’s holiday and the company service; pet supplements.
Solution
Key visuals featuring traditional Valentine's Day colours and motifs were created; these visuals evoked loving feelings and also complimented the existing brand palette used throughout the e-commerce website.
After establishing the campaign concept, two visually dynamic Valentine’s Day themed emails were developed, incorporating animated GIFs to capture recipients’ attention. The approach included:
Engaging Visuals: Two custom-designed GIFs were created; The first featured dog parents giving their fur babies love and affection, and the second GIF featured a dog catching a chew, which complimented the clever Valentine’s day pun in the headline copy!
Clear Call-to-Action: Strategically placed buttons led customers to limited-time Valentine’s Day discounts.
Mobile Optimisation: The email’s visuals and animations displayed seamlessly across all devices.
Prominent Special Offers: Highlighting exclusive Valentine's Day discounts prominently throughout the email maximised visibility and encouraged conversions.
Desktop version of the first email
Mobile version of the first email
Results
The campaign effectively increased customer engagement and exceeded key performance benchmarks. Key achievements included:
RPM Benchmarks Exceeded: Surpassing the RPM benchmark for event sales by 10.3%
Higher Engagement Rates: The email content led to a 0.95% increase in Click-to-Open Rate compared to CTOR benchmark for event sales.
Desktop version of the second email
Mobile version of the second email